|Steve Rosenbaum, President
of S.I.R. Marketing Communications, Inc. in New York,
has over 20 years of public relations experience in the
consumer products, business-to-business and publishing
categories with special emphasis on the photographic,
digital imaging, consumer-electronics, video, and high-tech
computer fields. Prior to establishing S.I.R. Marketing
Communications in 1998, Mr. Rosenbaum was a Managing Director
for BSMG Worldwide (formerly Bozell Public Relations)
where he headed a consumer electronics practice.
Major assignments during his nine years at BSMG included
the management of public relations programs for The Photography
Information Council and the Consumer Products Group of
Minolta Corporation, a leading manufacturer of film and
digital cameras, photographic lenses, binoculars, digital
film scanners and related accessories.
At BSMG, he also oversaw all programs for Minolta's Office
Products Division, a manufacturer and marketer of analog
and digital black-and-white and full-color copiers, facsimile
machines and related office automation equipment.
Mr. Rosenbaum rejoined BSMG after 10 years of editorial
and executive publishing experience with several publications
in the Capital Cities/ABC Publishing Group. At Capital
Cities/ABC, he was responsible for the marketing and editorial
content of such titles as Modern Photography, High
Fidelity, and the Compute! group of publications.
Additionally, he was chairman of the board and publisher
of ABC Schwann, Inc., and publisher of Musical America.
Prior to joining Capital Cities/ABC, Mr. Rosenbaum was
an account supervisor with Bozell Advertising, New York.
Prior to that, he held editorial and technical marketing
positions with Petersen Publishing Company, and the E.I.
du Pont de Nemours and Company.
Mr. Rosenbaum is a past member of the Board of Directors
of the International Photographic Council (IPC), a non-governmental
organization of the United Nations. He is also a past
board member of the PhotoImaging Manufacturers and Distributors
Association (PMDA) and the President's Council of the
International Center of Photography. In addition, he is
a member of the Industry Committee for Rehabilitation
Through Photography, The Professional Photographers of
America and the Society for Imaging Science and Technology.
He is past president of the American Photographic Historical
Mr. Rosenbaum has been featured in various newspaper and
magazine articles and is often invited to lecture on a
wide range of technology related marketing topics.
A graduate of the Rochester Institute of Technology, Mr.
Rosenbaum holds a Bachelor of Science degree in Professional
Photography. Click here to
view his Gallery of images.